Role Overview

(This role requires a strong, deep understanding of motorsports and automotive culture, as well as availability for occasional travel.)

We’re looking for a detail-oriented, highly organized Social Media Manager to oversee daily content publishing, scheduling, and performance across multiple TRC brand and client accounts. This role is execution-focused, ensuring consistent, accurate, and on-brand posting across platforms, while also contributing basic creative assets when needed.

This is a full-time position based in Orlando, FL, working closely with TRC’s creative, production, and client teams. While this is not a full-time content creator role, the ideal candidate thinks creatively, understands social-first content, and can independently execute simple edits, graphics, or videos when approved.

Key Responsibilities

Content Planning & Publishing

• Plan, schedule, and publish daily content across Instagram, Facebook, YouTube Shorts, and other platforms as needed
• Maintain and manage weekly content calendars for multiple brands and clients
• Ensure all posts align with each brand’s voice, style, and posting guidelines
• Track posting cadence, deadlines, and campaign timelines

Client & Brand Management

• Manage multiple brand and client social accounts with different goals and requirements
• Coordinate with internal teams to ensure client expectations are met
• Keep detailed notes on brand rules, posting requirements, and approvals

Coordination & Workflow

• Work closely with video editors, photographers, and content creators to source assets
• Organize incoming content from events, shoots, shops, and reposts
• Identify content gaps, missing assets, or scheduling issues before they affect posting

Basic Creative, Videography & Editing Support

• Shoot and edit basic, high-quality content when needed, including interviews, B-roll, event coverage, studio spots, and lifestyle automotive scenes
• Edit short-form videos for Instagram Reels, YouTube Shorts, and similar platforms
• Handle basic cuts, transitions, text overlays, light graphics, audio balancing, and color correction
• Create simple promotional assets such as clean graphics, flyers, or text-based posts that align with brand guidelines
• Collaborate with the creative team on content ideas and independently execute approved concepts

This role is not responsible for full-scale production, but should be capable of creating and editing simple, polished assets without relying entirely on others.

Performance & Optimization

• Monitor engagement and post performance across platforms
• Identify content formats and trends that perform best per account
• Provide basic performance insights and recommendations as needed

Brand Consistency & Quality Control

• Review captions, hashtags, and formats before publishing
• Maintain consistency across platforms and accounts
• Keep an organized system for tracking posted and scheduled content

Qualifications

• Proven experience managing social media accounts for brands or clients
• Strong understanding of Instagram, TikTok, Facebook, and short-form video platforms
• Comfortable managing multiple accounts simultaneously
• Strong organizational skills and attention to detail
• Ability to work independently while coordinating with a team
• Basic photo and video editing skills (desktop-based tools, not mobile-only workflows)
• Access to and proficiency with tools such as Photoshop, Premiere Pro, Final Cut, DaVinci Resolve, or similar
• Familiarity with automotive culture, motorsports, or lifestyle brands is a strong advantage

What We’re Looking For

• Proactive and reliable, with strong follow-through
• Organized and consistent with posting and workflows
• Creative-minded but structured
• Comfortable executing ideas independently once approved
• Someone who can balance planning, execution, and light creative contribution

Benefits

• Join a fast-growing automotive media company
• Competitive salary based on experience
• Work closely with industry-leading brands, events, and creators
• Opportunity for growth as TRC expands its media and client services

Location Requirement

• Must be located in Orlando, FL

How to Apply

Send your resume and examples of social media accounts or content you’ve managed to
careers@thatracingchannel.com

Subject line:
Social Media Manager Application – TRC