Content Creator (Must be located in Orlando, FL)
About That Racing Channel (TRC):
TRC is a leading automotive media and content production brand specializing in high-quality car culture, racing events, cinematic videos, and storytelling. We’re passionate about creating visually stunning automotive content that resonates with car enthusiasts worldwide.
We’re looking for a creative, driven, and detail-oriented Content Creator to join our team and help bring our ideas to life across multiple platforms. Applicants must be located in Orlando, FL to accommodate local projects, team collaboration, and event coverage.
Job Description:
The Content Creator will take ownership of TRC’s social media presence and assist with some of our partner accounts. You will create, schedule, and manage content across multiple platforms, ensuring consistent growth, audience engagement, and alignment with TRC’s brand.
As a key member of the TRC team, you’ll be responsible for creating automotive content. This role involves collaborating closely with our video production and marketing teams to conceptualize, create, and publish high-quality content for TRC’s social media channels, YouTube, and website.
Key Responsibilities:
Content Creation:
- Develop and execute creative content ideas for TRC’s platforms, including Instagram, TikTok, YouTube, and Facebook.
- Create engaging short-form videos (Reels, TikToks, YouTube Shorts) that resonate with our audience.
- Film, edit, and produce automotive content, from raw footage to polished finished pieces.
- Brainstorm, plan, and execute content strategies to grow audiences and engagement.
- Write creative captions and post descriptions aligned with TRC’s brand voice.
- Collaborate with the video production team to repurpose cinematic footage for social media platforms.
- Assist in creating behind-the-scenes content to highlight TRC’s events, projects, and personality..
Social Media Management:
- Schedule and publish high-quality content across all TRC platforms.
- Manage daily social media activity, including interacting with followers, responding to comments, and engaging with the automotive community.
- Track analytics and performance metrics to refine strategies and maximize engagement.
- Assist in managing TRC Partner accounts, providing value-driven content to support their business goals.
Event Support:
- Travel to events to support the video team by capturing event coverage and creating content.
- Assist with managing the TRC merchandise booth during events.
Tools and Equipment Use:
- Must own video and computer equipment suitable for producing high-quality content.
- Daily content creation will require the use of both phone and computer.
Trend Monitoring:
- Stay up-to-date with trends in social media, automotive culture, and content creation.
Qualifications:
- Proven experience creating and managing digital content, including short-form videos and engaging social media posts.
- Strong short-form video editing skills using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut.
- Basic design skills using Canva, Adobe Photoshop, or similar platforms.
- Passion for automotive culture and motorsports.
- Strong writing skills to craft creative, engaging captions and post descriptions.
- Ability to analyze social media insights and adjust strategies accordingly.
- Excellent time management and organizational skills.
- A self-starter mindset with the ability to work independently and within a team.
- Experience with automotive photography and videography.
- Knowledge of automotive culture and motorsports.
Benefits:
- Opportunity to work with a passionate team in the automotive industry.
- Flexible work arrangements when not required on-site or at events.
- Growth opportunities within TRC’s expanding media business.
- Competitive salary based on experience.
How to Apply:
Send your resume to info@thatracingchannel.com with the subject line: "Content Creator Application - TRC."